PAX Holdings Ltd is a Family Office managing a portfolio of investments that commenced with early stage tech and financial services sector investments in 1999. Since 2004, it’s Principals have advised Corporates within the leisure and gaming sector and investment houses seeking additional clarification of primarily Asian gaming markets. Over time it has advised on numerous transactions and has also participated as a direct investor in several opportunities.
PAX Holdings focuses on six key service and investment areas.
The Company in parallel to gaming advisory services provides technology review and analysis on multi channel gaming – PC, TV, mobile, HTML5, flash, native iOS and Android applications and other delivery mechanisms. Additional gaming technology expertise can be found in middleware layer, DDOS mitigation, affiliate systems, CRM and CS systems, payment processing engines, sports pricing and data feeds, traffic and marketing analytics, social gaming platforms and services and various land based gaming equipment. Pax also invests in and reviews social media marketing companies, interactive messenger services, consumer transport applications and a variety of consumer and retail tech sectors.
PAX is developing a multi-language, multi-jurisdictional, unique single point of access, asset management platform integrating its underlying financial services, collectibles and real estate platforms under the myassets.com brand. In conjunction with significant input from banks, corporate service providers, accountancy practices, financial planners, trust companies, family office service providers, auction houses and e-commerce operators, Pax will launch in 2024 what it believes will be the market leading B2B and B2C broad scope asset management platform.
PAX is an active investor and trader in fine wines and whiskies. It has expanded it’s transactional activity through investment in online retail and auction sites as well as investing in a selection of leading wine apps that are being customised and optimised for the Asia Pacific marketplace.
PAX owns, manages and develops an extensive real estate portfolio including boutique hotels, villas, country estates, office buildings and residential apartments in Asia and Europe. It also manages gyms and health services operations under the JAB brand and is expanding into various health and fitness industry related ventures. The Group has also funded large scale iconic or signature restaurants in conjunction with established and proven restaurant operators as far back as 2000 with Cafe Sydney, Sydney, Australia and more recently Mr Wolf in Central, Hong Kong. Pax has also developed its own proprietary real estate brokerage and property management software platforms.
The Principals have been involved in online gaming since 2001 and have extensive knowledge of many aspects of the industry including – RNG casino, live stream casino gaming, bingo, lottery, keno, sports betting, betting exchanges, poker and Asian P2P games, virtual sports, binary options, scratch card games and social gaming. The Group also offers in-depth analysis and research on Asian online and land based gaming in jurisdictions including Cambodia, China, Hong Kong, Japan, Macau, Malaysia, Philippines, Singapore and Vietnam.
Pax collects, trades and exhibits contemporary and modern art, classic cars and movie memorabilia. It has recently acquired storage and exhibition space in the UK to house the bulk of its European based collection and to act as a base for works being loaned to galleries. As part of its focus on the arts, Pax and its art curator are developing a program to support and promote a selection of up and coming artists.
Founder and Chairman
Tom Hall is recognised as one of the world’s leading experts in the field of gaming software, specialising in interactive gaming and the Asia Pacific Region. A regular key note speaker at Gaming Conferences and Investor Forums around the World. Most recently, Hall co-founded Voidbridge Limited a gaming company focussing on slots, table games and card games. A consolidation strategy including the acquisition of social games platform Slotolotto from Peak Games and other category leaders is supplemented with the rolling out of a highly customised suite of social games for real money operators with a focus on mobile channels.
Co-Founder and former CEO of Asianlogic, an Asian-facing gaming group, he remains non-executive Chairman of the Company. Previously listed in the UK, ALOG was taken private in 2009 and has grown to become one of the Top 10 Global online gaming companies with 2000+ staff across 6 countries. He also led Playtech as Group CEO and oversaw the successful floatation of the Company on the UK AIM market in 2005. Playtech is the world’s largest publicly quoted gaming software provider (UK:PTEC). Of Eurasian Hong Kong origin, Tom has been responsible for overseeing global customer growth and the development of customised software solutions for the Asian marketplace. In his roles with Asianlogic and Playtech, he has had considerable dealings with gaming operators and Regulators in both the land based and online sector.
In addition to gaming he leads an Investor Group focussing on digital solutions for the financial services sector, multi-sector asset management platforms, applications and services in the wines and spirits industries and social media and messaging space. From 1995 until he joined Asianlogic and Playtech in 2002, he was Chief Executive Officer of TTR Strategic Holdings Limited (“TTR”), an Asia Paciﬁc focused financial services group and subsequently CEO of its data processing associate – NAV Limited. Prior to that, he worked in Swiss private banking and private client financial services in the UK and Hong Kong.
Gareth was in a senior management role at 888.com,the major UK publicly listed gaming operator, as Director of Strategy and Marketing between 2007 and 2013. Another industry veteran, Gareth is known throughout the industry for his innovative approach to marketing and has specialized in building brands/products, establishing and executing successful marketing strategies and delivering high ROI. Gareth joined PAX in 2014 as Group CMO and oversees all digital marketing and promotion for the Groups businesses.
Prior to 888.com he was the COO and CMO at PokerNews (2006-2007) and a business consultant at Mansion, Party Gaming, and Microsoft. He graduated from Bond University, Bond University with a B.IT, Software engineering, Internet Technology, Ecommerce and Marketing and spent 3 years at Bond Wireless before moving into gaming in 2002. He has been filing and selling technology patents since 2003 and was selected as one of the “Top 50 people in Online Gaming” in the Gaming Intelligence 2012 Awards.
Gareth currently holds board and consultancy positions across many gaming, gambling, and leisure businesses.
Stuart joined the Group in 2013 from ICAP and earlier Tradition where he was employed as an Interest Rate derivatives broker since 2006. Prior to this Stuart worked in the alcohol industry running South East Asia for William Grant & Sons (Glenfiddich and Grants Whisky) between 2000 – 2005 and earlier National Sales in Lion Nathan Breweries in New Zealand. Stuart has 20 years’ experience in Asia business and strong management, organizational and marketing skills with Bachelor and Honors Masters degrees in Commerce.
Robert joined the group in 2018 after an eight-year tour of duty with the British military. He served as an Officer with the Infantry and Royal Marines with roles in international liaison, project management and operations, with time spent in the UK, Europe, US, and Afghanistan. He now brings his strong leadership, management and organisational skills to our Asset Management and Real Estate platform teams. He was educated at Blundells, UK and was commissioned as an officer at Sandhurst.
Greg has spent the past 17 years working within the art world. As a successful practising artist he has exhibited internationally and has a unique perspective and access. Greg has also successfully developed and led Fine Art degree programmes for three UK universities and has spent the last seventeen years talking to people about art and their requirements and aspirations for it. He has become expert in assessing needs and identifying burgeoning talent. With an excellent network of current practitioners, curators and gallerists, he has been active in investigating and promoting the best current practice. Greg has his own art consulting company advising on creating and building collections of all sizes.
“There is such an enormous volume of mediocre and derivative art pushed at fairs and available from commercial galleries – art which is just as expensive as genuinely good art but which relies for its interest on a gimmick, or just the display of a little skill – that anybody who does not spend a lot of their time looking at art can be easily confused as to what will really reward years of looking and be a solid, and perhaps spectacular, investment.” Greg Rook – May 2017